Building a Photographic Identity - A comprehensive Street Photography workshop with Alan Schaller

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In this comprehensive two-day workshop Alan Schaller will concentrate on developing your photographic concepts while explaining his approach to shooting.

You will explore how to create a defined signature style and how to best market your work in the digital age. He will also be taking you on an afternoon shooting sessionaround his favourite spots in London.  

Venue: Leica Studio, 27 Bruton Place, London, W1J 6NQ

Date: 19 th & 20 th August 2017

Day 1: 10.30-19.00

Day 2: 10.30-17.30

Price: £450

Refreshments / Lunch included

Participants are welcome to loan Leica equipment on request (please see Participant Notes)

Day 1) 10am meet at Leica Mayfair.


  • Alan’s introductory presentation on building your own photographic identity
  • View of a selection of Alan’s photographs with commentary
  • Pre-shooting preparation: concept and subject matter. Valuable for both street photography and assignments alike
  • The importance of making your understanding of light, technique and the camera second nature
  • Shooting from the hip purposefully 
  • Creating impact in your work: Perspective, scale and light
  • Approaching strangers and street photography etiquette

Lunch 1-2pm


  • 2pm -2.30pm Travel to selected location
  • 2.30pm - 7pm Shooting session putting into practice what was explained in the morning (Alan will work with everyone individually over the course of the day) 

Day 2) at Leica Mayfair (10.30am - 5.30pm)

  • Post processing, and how to develop your own look. Alan will work with everyone individually on this
  • Optional review and commentary of a selection of 5 photographs from participants’ photos from the day prior 
  • Advice on producing a series or book
  • How best to approach social media and getting your work in the spotlight 
  • How street photography can land you paid work


This workshop is open to all levels of photographers who are keen to grow their skill set. If borrowing Leica equipment, you will need to bring the following

  • Two forms of ID (The first form of ID should be a passport or UK driving license, and the second form, a utility bill showing your home address)
  • SD memory card

Alan Schaller is a London based street photographer and photojournalist. He has worked in Africa, The Middle East, The USA, Australia and much of Asia and Europe. 

Over time he has developed a distinctive black and white signature. Alan's eye tends to be drawn to emotive moments, geometric compositions and light play. 

His work has been featured in The Financial Times, Time Out and The Independent among other international publications. He has worked for clients including Typhoo,Kew Gardens and London Fashion Week. Alan co-founded Street Photography International whose Instagram account is one of the biggest in the world for the genre, with six million views a month.

Leica workshops are intended for adults 18 years or older. Individuals under 18 years of age wishing to attend must be accompanied by a guardian. The guardian must make the booking on behalf of the attendee, and must notify the Leica Akademie when making the booking.

Leica reserves the right to change any prices, services or other particulars contained in its website or printed materials at any time before entering into a booking. If there is any change, the Leica Akademie will notify the attendee before entering into such a booking.

If the workshop includes lunch, attendees are asked to e-mail the Leica Akademie ( regarding any special dietary requirements when making the booking.

Please refer to all information provided regarding individual workshop details and requirements. Confirmation of your booking will constitute your agreement to the terms and conditions outlined.

Payment and cancellation procedures

Where charges apply, Leica workshops must be paid for in advance by bank transfer or credit/debit card. Refunds for cancellation on the part of the attendee will be given as follows:

  • Cancellation made up to 14 days before the workshop date – full refund
  • Cancellation made between 8 -13 days before the workshop date – 50% refund
  • Cancellation made up to 7 days before the workshop date – no refund

If payment for the workshop is not received in advance, we regret that the participant will not be able to attend.

The Leica Akademie reserves the right to cancel or alter any workshop. All workshop dates and times are subject to change, but Leica will endeavour to ensure workshops are held on the committed dates/times, unless there are exceptional circumstances, such as the tutor being unable to attend due to illness, or other unforeseen circumstances. Leica will inform the participants with as much notice as possible on these occasions.

Should a cancellation become necessary by the Leica Akademie, the attendee will have the choice of attending an alternative workshop (and where this is of a lower price, Leica will refund the difference), or withdrawing from the workshop and, where applicable, accepting a refund of all monies paid for that specific workshop to Leica Camera Ltd.

In the event that the specific tutor is unable to attend due to illness or other circumstances beyond Leica’s control, then the workshop will be cancelled, if no suitable replacement tutor can be arranged.

For complimentary workshops, the workshop will be rearranged to another date and the attendee offered a place on that alternative date.

No cancellation penalties (including travel expenses to and from the workshop, or accommodation costs) will be paid out in the event of workshop cancellations by Leica Akademie. Please check your hotel and travel cancellation policy as this may be affected in the event of a cancellation or alteration to a workshop.


Attendees are responsible for the security and safety of all items brought to a Leica Akademie workshop, and are also responsible for both their own insurance and the insurance of their own equipment. At no time should any items brought to the workshop be left unattended. Leica Camera Ltd does not accept liability for any loss, injury or accident that may occur during a workshop.

Use of Leica Akademie equipment

Please act responsibly when using any Leica Akademie equipment. We recommend, for instance, that refreshments are kept at a safe distance from all electrical appliances.


For workshops where Leica equipment is to be taken off the premises, attendees will be asked for two forms of I.D. on arrival and their full name and address, which will be kept for the duration of the workshop only. This information is required for security and insurance purposes, and will not be passed to any third parties. If two forms of I.D. are not provided, we regret that the participant will not be able to attend.

Suitable forms of I.D. are:

  • First I.D. – a passport or UK driver’s licence    
  • Second I.D. – a utility bill or landline telephone bill showing the attendee’s home address

Outdoor workshops

If you are attending one of our workshops that involves an outside activity, please ensure you bring appropriate outdoor clothing and suitable protection for your camera.

Health & Safety and Security

In attending any workshop, you must comply with the provisions of the health and safety policy applying to the Leica Akademie, and with all conditions and regulations made in respect of the Leica Akademie by the relevant fire authority. Copies of these policies are available to view on request.

You must comply with all guidelines and policies issued to you in connection with your use of the Akademie and the equipment therein. If, in our opinion, we consider that at any time up to and during the Akademie workshop you may cause damage to people or property, we reserve the right to terminate the workshop forthwith and you shall not be entitled to any refund of your fees.

Arrival/departure times

The Leica Akademie facilities are to be found on the first and second floor of 27 Bruton Place, Mayfair W1J 6NQ. When arriving at 27 Bruton Place, London W1J 6NQ, please enter through the Leica Café Optik entrance (opposite the store), which is on the ground floor. We request that you arrive no earlier than 15 minutes before the start of the workshop, due to store opening hours and prior appointments. Due to other workshops, events and activities scheduled to take place at the Leica Akademie, Leica requests that attendees leave the Akademie training room promptly at the end of each workshop.


Please note that Leica Akademie group workshops usually take place in our studio training facility, which is located at the top of 33 stairs (2nd floor) at 27 Bruton Place, as well as out on location. If you have any accessibility needs or any other special requirements to attend a workshop, please contact the Leica Akademie to let us know and we will happily discuss any reasonable adjustments with you, for example, we may be able to run the Akademie from Café Optik on the ground floor.

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