20/11/2012 News update
Leica Store Mayfair now has a sample of this exciting camera available in store to view and are taking orders.
To register your interest please call 0207 629 1351 or email firstname.lastname@example.org
Special edition of Leica X2 combines digital technology with exclusive design from the world of international fashion
Photokina, Cologne, 17 September 2012: Leica Camera AG has revealed a new special edition in the Leica X range: the Leica X2 »Edition Paul Smith«. Paul Smith, the international fashion designer and entrepreneur, is the creative mind behind its flamboyant looks. Smith is regarded as one of the UK's most successful designers and is famous for the use of bright and vibrant colours in his collections. The Leica X2 »Edition Paul Smith« is an extraordinary camera model that combines high performance digital technology, crafted in Germany, with extravagant styling from the world of fashion. This special edition is strictly limited to 1,500 units, and is likely to be considered as highly collectible by both Leica connoisseurs and lovers of exclusive lifestyle products.
A particularly striking feature of this special edition is the unusual combination of colours chosen by Paul Smith for the body of the Leica X2. The metal top plate of the camera is finished in dazzling bright orange. Here, only the dials on the top for setting the aperture and shutter speed maintain the familiar classic black design of the X2. A hand-drawn, engraved light bulb 'doodle', with which Paul Smith calls attention to the unusual pop-up flash on the top of the camera, is a further design highlight. In stark contrast to the orange of the top plate, the designer has chosen an eye-catching brilliant yellow for the metal base-plate of the Leica X2 »Edition Paul Smith«. This extravagant camera style makeover is rounded off by a premium natural cowhide leather finish in Racing Green. In addition to its own unique serial number, each camera bears one of a series of consecutive limited edition numbers.
The special Leica X2 »Edition Paul Smith« set contains not only the beautifully-styled Leica X2, but also a selection of accessories that bear the unmistakeable mark of Paul Smith's design. These include a carrying strap and a camera protector in taupe-coloured, premium calfskin. A high quality lens cleaning cloth labelled 'Paul Smith for Leica' and a certificate of authenticity are further exclusive additions to this premium camera set. The special edition is presented in distinctive packaging in co-ordinated colours, also created by the British fashion designer to complement the camera.
The technical specifications of this special edition replicate those of the standard X2 model. For example, the camera features an impressive APS-C format, professional CMOS image sensor with 16.5 megapixels (effective 16.2 MP).
Combined with a high-performance Leica Elmarit 24 mm f/2.8 ASPH. lens – a classic focal length for photojournalism – this sensor guarantees maximum image quality and superbly brilliant exposures. The camera's profile is complemented by numerous setting options from full manual control to automatic functions and intuitive, user-friendly handling. All this, together with its elegant and stylish design, makes the Leica X2 the ideal premium-class compact camera for discerning photographers who wish to concentrate completely on their subjects, and who appreciate creative and true-to-life pictures. Full technical specifications for the Leica X2 can be found at:
Pricing and availability
The Leica X2 Edition Paul Smith is scheduled to be available in the UK at a suggested retail price of £2,000 inc VAT in October 2012 from the Leica Store Mayfair: www.leica-storemayfair.co.uk, tel: 020 7629 1351, and designated authorised Leica Premier Dealers.
Notes to Editors
For further information or high resolution images, please contact one of the following:
Jenny Hodge, tel 07920 291920, email email@example.com
Clare Lingfield, tel 07881 587186, email firstname.lastname@example.org
Simon Wittenberg, tel 07867 804471, email email@example.com
Media contact details for Leica North America
Evins Communications, Ltd., Tel: 212-688-8200
Julia Covelli, tel 212-377-3593, email firstname.lastname@example.org
About Paul Smith
British-born Paul Smith has worked in the fashion industry for more than 40 years, and has long-since earned a reputation as an outstanding designer. His fashion collection, which he likes to describe as 'classic with a twist', is well known for its unique interpretations of typically British style. He is a master in the art of both recognising and setting trends. He opened his first store in 1970 and premiered the Paul Smith men's collection under his own label in Paris in 1976. Today, numerous different collections bear the 'Paul Smith' label and are distributed in his own stores and in outlets in more then 75 countries.
About Leica Camera AG
Leica Camera AG is an internationally operating, premium manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception.
Leica Camera AG has its headquarters in Solms, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in the UK, France, Japan, Singapore, Switzerland, South Korea, Italy and the USA. New and innovative products have been the driving force behind the company's positive development in recent years.